It’s just the crossover that makes look smaller.’” My body does not look like this without the leggings. In her replies, she gave all credit to the leggings.
Though Gen Z is often said to have a body-positive outlook that is less obsessed with conforming to traditional (read: skinny) ideals of beauty, Schenkler noted the outpouring of comments about her small waist. In an interview with Glossy, Schenkler seemed overwhelmed by her own accidental fame, and being interviewed for it. Her deal with the brand also encompasses appearance days, product photoshoots, and interviews. In May, she posted herself dancing in celebration of the leggings being back in stock. Aerie has introduced swimwear, tennis apparel and flared pants featuring the trending crossover waistband, all of which Schenkler has promoted on TikTok, Instagram, and Instagram Stories. “We had this Crossover Legging as part of our assortment for eight months before Hannah’s post surfaced,” said Stacey McCormick, svp of marketing at Aerie.Īerie was fast to sign her as a partner - she did a paid post for the brand by December 2020, and was made the face of its crossover leggings and, eventually, its built-out crossover category. They’re currently listed at $31.46, making them a fairly accessible purchase for most Gen Zers. The Aerie leggings retail for $44.95, but are often on sale. Today, she has 882,000 followers on TikTok and 97,000 followers on queen give us nothing (dc: ♬ Drummer Boy – Justin Bieber Last December she had 66,100 followers on Instagram and 668,900 on TikTok. Schenkler already had a following, but it’s grown in the aftermath of her viral post. Examples include: “If they don’t sponsor u,” and “the way i just bought 2 pairs in black – Aerie needs to run you a check.” Other comments track the status of the leggings, with people stating, “They are still sold out,” and “They’re back in stock guys go buy them!!” The leggings sold out six times, accumulating a list of 100,000 people signed up to be notified when they came back in stock.
The comments heavily focus on the leggings, which led to the style selling out. The 30-second clip currently has 7.8 million views, more than 871,0000 likes, and over 10,000 comments. Schenkler was extremely nonchalant and straightfaced while hip-shaking to the sound of Justin Bieber’s “Drummer Boy.” A couple of weeks later, she posted a TikTok of herself wearing the pants and dancing - although, “dancing” is perhaps a hyperbolic description. In November 2020, 19-year-old Hannah Schlenker, a college student, went to the mall in Zanesville, Ohio with her mom and bought a pair of leggings at Aerie. The story of how Aerie’s crossover leggings went viral is the stuff marketers’ dreams are made of. However, when you buy something through our retail links, we may earn an affiliate commission. All products featured on Glossy Pop are independently selected by our editorial team.
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